MasterLyst

    Privacy Policy

    Effective Date: February 2026

    This Privacy Policy describes how MasterLyst, Inc., a Texas corporation ("MasterLyst," "Company," "we," "our," or "us"), collects, uses, discloses, and protects your personal information when you access or use the MasterLyst website, software, applications, APIs, and related services (collectively, the "Platform"). By using the Platform, you consent to the practices described in this Privacy Policy.

    Information We Collect

    We collect information in the following ways:

    Information You Provide Directly

    • Account registration information (name, email address, password)
    • Profile information (display name, avatar, gender, zip code)
    • Project details (titles, descriptions, dates, locations)
    • Participant information submitted through signup forms (names, email addresses, phone numbers, custom field responses)
    • Payment information processed through our third-party payment processor (Stripe)
    • Communications you send to us (contact form submissions, support requests)
    • Phone numbers provided for SMS/text messaging services

    Information Collected Automatically

    • Device information (device type, browser type, operating system)
    • Usage data (pages viewed, features used, click interactions, session duration)
    • Log data (IP addresses, access times, referral URLs)
    • Cookies and similar tracking technologies

    Information from Third Parties

    • Authentication providers (if you sign in via a third-party service)
    • Payment processors (transaction confirmations and payment status)

    How We Use Your Information

    We use the information we collect to:

    • Provide, maintain, and improve the Platform
    • Create and manage your account
    • Process transactions and send related notices
    • Send transactional emails (signup confirmations, reminders, organizer notifications)
    • Send SMS/text messages related to event signups and reminders (with your consent)
    • Provide customer support and respond to inquiries
    • Analyze usage patterns to improve user experience
    • Detect, prevent, and address fraud, abuse, or security issues
    • Comply with legal obligations
    • Enforce our Terms of Service

    SMS / Text Messaging Policy

    MasterLyst offers optional SMS/text messaging services to facilitate event communication between organizers and participants. By providing your mobile phone number and consenting to receive text messages, you agree to the following:

    Opt-In Consent

    When you provide your phone number on a signup form, you will be presented with a consent checkbox to opt in to receiving text messages from MasterLyst. By checking this box, you expressly consent to receive recurring automated text messages from MasterLyst, including event reminders, signup confirmations, organizer communications, and service-related notifications. You will not receive any text messages unless you actively check the consent box.

    Message Frequency

    Message frequency varies based on event activity and organizer communications. Standard message and data rates may apply depending on your mobile carrier and plan. MasterLyst is not responsible for any charges from your wireless provider.

    Opting Out

    You may opt out of receiving text messages at any time by replying "STOP" to any message received from MasterLyst. Upon receiving your "STOP" request, we will send a single confirmation message to confirm that you have been unsubscribed. After opting out, you will no longer receive text messages from MasterLyst unless you opt in again through a signup form.

    Help

    For assistance with our text messaging service, reply "HELP" to any message or contact us at help@masterlyst.com.

    Supported Carriers

    Our SMS service is supported by major U.S. carriers including AT&T, Verizon, T-Mobile, Sprint, and most regional carriers. Carriers are not liable for delayed or undelivered messages.

    No Sharing of Phone Numbers

    We will not sell, rent, or share your mobile phone number with third parties for their marketing purposes. Phone numbers collected for SMS communications are used solely for the purposes described in this Privacy Policy.

    Email Communications

    We send transactional emails related to your account and event activity, including signup confirmations, event reminders, organizer replies, and broadcast updates. These emails include an unsubscribe or "Remove me" link in the footer, allowing participants to cancel their signup or opt out of further communications for a specific event. Organizers may configure email branding and notification preferences through the Platform settings.

    Cookies and Tracking Technologies

    We use cookies, session storage, and similar technologies to:

    • Maintain your authentication session
    • Remember your preferences and settings
    • Analyze traffic and usage patterns
    • Track page views, button clicks, and session activity for internal analytics
    • Improve Platform performance and user experience

    You may control cookies through your browser settings. Disabling cookies may affect certain features of the Platform.

    How We Share Your Information

    We do not sell your personal information. We may share your information in the following circumstances:

    • With Event Organizers: When you sign up for an event, your submitted information (name, email, phone number, and custom field responses) is shared with the event organizer to facilitate the event.
    • Service Providers: We use trusted third-party services for email delivery (Resend), payment processing (Stripe), SMS messaging (Twilio), and hosting infrastructure. These providers are contractually obligated to protect your data and use it only for the services they provide to us.
    • Legal Requirements: We may disclose information when required by law, subpoena, court order, or government request, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
    • Business Transfers: In connection with a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of the transaction.
    • With Your Consent: We may share information with third parties when you explicitly consent.

    Data Security

    We implement industry-standard security measures to protect your personal information, including encryption in transit (TLS/SSL), secure authentication, row-level security policies on database access, and regular security reviews. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

    Data Retention

    We retain your personal information for as long as your account is active or as needed to provide the Platform services. When you delete your account, we initiate a data purge process that permanently removes your account data, including projects, participant data, and profile information. Some data may be retained for a limited period to comply with legal obligations, resolve disputes, or enforce our agreements.

    Your Rights and Choices

    Depending on your jurisdiction, you may have the following rights:

    • Access: Request a copy of the personal information we hold about you.
    • Correction: Request correction of inaccurate or incomplete information.
    • Deletion: Request deletion of your personal information, subject to certain exceptions.
    • Portability: Request an export of your data in a machine-readable format.
    • Opt-Out of SMS: Reply "STOP" to any text message to unsubscribe, or simply don't check the consent box on future signup forms.
    • Opt-Out of Email: Use the unsubscribe or "Remove me" link in event emails.
    • Account Deletion: Delete your account through the Settings page or by contacting us.

    To exercise any of these rights, contact us at help@masterlyst.com. We will respond to verified requests within 30 days.

    Children's Privacy

    The Platform is not directed to children under the age of 13 (or 16 in the European Economic Area). We do not knowingly collect personal information from children. If we learn that we have collected personal information from a child, we will take steps to delete it promptly. If you are an educational institution using the Platform, you are responsible for compliance with COPPA, FERPA, and other applicable student privacy laws, as described in our Terms of Service.

    California Privacy Rights (CCPA)

    If you are a California resident, you have the right to request disclosure of the categories and specific pieces of personal information we have collected, the purposes for collection, and the categories of third parties with whom we share your data. You also have the right to request deletion of your personal information and to opt out of the sale of personal information. We do not sell personal information. To exercise your California privacy rights, contact us at help@masterlyst.com.

    International Users

    The Platform is operated from the United States. If you access the Platform from outside the United States, your information may be transferred to and processed in the United States, where data protection laws may differ from those in your country. By using the Platform, you consent to the transfer, processing, and storage of your information in the United States.

    Third-Party Links and Services

    The Platform may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices or content of third-party sites. We encourage you to review the privacy policies of any third-party services you interact with.

    Changes to This Privacy Policy

    We may update this Privacy Policy from time to time. Updated versions will be posted with a revised Effective Date. Continued use of the Platform after changes constitutes acceptance of the updated Privacy Policy. We encourage you to review this page periodically.

    Contact Us

    If you have questions about this Privacy Policy or our data practices, contact us at:

    MasterLyst, Inc.
    Email: help@masterlyst.com